Finding search engine marketing jobs is not hard, but at the same time it’s not easy. The first thing about finding any job is you have to know your stuff, or at least enough to get in the door. Search marketing is an industry full of buzz words. Learning and keeping yourself abreast on industry buzz words is the key to finding marketing jobs. When interviewing the interviewer can usually tell if you know your stuff by paying attention to the buzz words you use. Most skilled professionals use buzz words in a common fashion.
If you were interviewing someone for a job and they came in with a piece of paper listing out buzz words then you would probably make the brilliant assumption that this person doesn’t know what they are talking about. So to my point, you need to familiarize yourself with the industry buzz words and use them in your everyday communications so it becomes natural for you. Would you hire someone to promote your website if you asked them what does SEO mean and they looked at a sheet a paper to give you the answer or took a long pause before answering? Exactly, so know your buzz words and know your stuff!
Another point for landing search marketing jobs is to create a portfolio. Your portfolio should include the work you’ve done in the past and list out your achievements within that position. Whether it’s taking a website from position one million to position number one or ridding the website of excessive duplicate content you should pinpoint these attributes and give examples of how you accomplished the winning task.
Showing factual and actual data is impressive to interviewers and if they may have a similar situation in their company which they need help with. Showing a portfolio with examples and achievements can put you one step closer to landing the search marketing job.
Lastly, you should make the point known to your potential future employer that you are a professional in the field and serious about your career. Inform them that you are aggressively learning and staying abreast with the latest techniques and methods. If you belong to any groups or attended any conferences or seminars then speak about this, show them that you mean business when it comes to search marketing.
The search marketing field is very competitive and it’s becoming more competitive everyday, especially since the Internet continues to grow and becomes a bigger part of everyday business. You may not get the first search marketing job you interview for, but with patience and persistence you will land your dream job. Search marketing jobs are out here for the taking, but you must be an active participant in the SEO community to stay at the top of your game. Don’t let up until you find your marketing job.